E-40 comes to the table with what many are saying is his best album in a long long time. In the past 'The Ambassador of the Bay' struggled between putting out material that had national, across the board appeal and music that would be wholeheartedly embraced by the Bay. E-40 seemed never to be able to find common ground between both worlds.
This time around, '40 Watter' has found the perfect mix of songs that will get everyone from coast to coast knocking while at the same time keep an oftentimes hard to please Bay Area fan base satisfied.
40 was smart with this album when he teamed up with the redhot Fabolous do the lp's first song 'Automatic' which is a 2002 Hip Hop version of the Michael Jackson classic 'Dancing Machine'. 40 followed it up with the funk inspired, horn laden, mob style song 'It's All Gravity' .. The rest of the album can stand on its own merits.Standout songs include 'Lifestyles' which is in the same vein as 'Graviity'. 'Whomp Whomp' which features Oakland's Keek Tha Sneak is also guaranteed to cause damage to your ear drums because you'll wanna turn your radio up loud.. 'The Slap' which is due to be another lp single is also slamming. Lastly what was thought to be a sleeper is actually endearing E-40 to his southern audience- 'Rep Yo' City' is a dirty south style song which features Petey Pablo, Eightball and Lil Jon. It is now a song of anthem like proportions.
All in all this is a dope album and it looks like The Ballatician'-E-40 is set to reap all his just rewards which comes after years of toiling and paying dues beneath the lime light.
BTW for all you biters-E-40, who invented the gesture and term'popping collars' has moved on to another soon to be bitten getsure 'jacking slacks'.
Bottomline: It's All Gravity.. E-40 brings the funk and puts the Yeah Area back on the Hip Hop map.