The few that know about it are shaking their heads in awe. A 60 Minutes feature on Jay-Z is in production right now. A few weeks ago, the still relatively camera-shy Brooklyn rapper granted CBS and 60 Minutes cameras rare access and the result, according to sources, will be a 60 Minutes segment on the rapper, his musical impact, community development projects, and business savvy. Negotiations regarding the taping emphasized that the spotlight be placed upon Jay-Z's non-music-related and underreported involvement in community activities as well as power broker business moves. We'll see if 60 Minutes keeps to its word. We have our doubts but however it turns out, it is good to see a hip-hop artist seeking to emphasize their non-music leadership roles and responsibilities.

Sources tell us that the project was masterminded by Island Def Jam's Lyor Cohen. CBS producers indicate that there is no air date as yet for the segment but that a major promotion for the show featuring Jay-Z will be executed through the CBS.com website.

In other Roc-A-Fella "power"/business moves, with the purchase of Armadale Vodka complete, the challenging distribution campaign moves forward. So far, the company has distribution in Miami, Los Angeles and New York and is aggressively negotiating deals to ensure expansion of the two-grain vodka into other major cities...